Battersea / Vauxhall Bayswater Belgravia Brook Green Borough Chelsea Clapham Earls Court Fulham Holland Park Kensington Kings Cross Knightsbridge Maida Vale Mayfair Marylebone Notting Hill Pimlico Queen's Park Regent's Park Soho / Covent Garden Westminster South Kensington / Gloucester
 

Battersea / Vauxhall

At it's best:

  • Potentially the most iconic development in London at Battersea power station
  • New US embassy
  • Very central
  • One of the largest regeneration areas ever created in London
  • Beautiful park
  • Near Sloane Square and Chelsea
 

At it's worst:

  • Not well connected transport wise
  • So much new build will take time to feel like a community

General Price Guide:

  • Flats: £800 p/sq ft - £1700 p/sq ft
  • Houses: £800 p/sq ft - £1300 p/sq ft
 

 

Bayswater

At it's best:

  • On the doorstep of hyde park
  • Beautiful large white stucco architecture difficult to match outside the most expensive areas
  • Central location
  • Paddington crossrail and Heathrow Express
  • Huge investment high end residential development recently
 

General Price Guide

  • Flats: £1000 p/sq ft - £3000 p/sq ft
  • Houses: £1000 p/sq ft - £2000 p/sq ft
 

 

Belgravia

At it's best:

  • Probably the smartest area of London
  • Many grand stucco fronted houses and garden squares
  • Largely Grosvenor Estate - the best run estate management in London
  • Much quieter than neighbouring Knightsbridge
  • HIGHLIGHTS - Eaton Square; Montrose Place; Belgrave Square
 

At it's worst:

  • Close to Buckingham Palace and Victoria become mixed with commercial
  • Many short and complicated leases which need expert guidance

General Price Guide:

  • Flats: £1600 p/sq ft - £6000 p/sq ft
  • Houses: £1800 p/sq ft - £4000 p/sq ft
 

 

Brook Green

At it's best:

  • Charming family area close to Kensington and Notting Hill
  • Good selection of schools including St Pauls girl school
  • Walking distance to Westfield and Shepherds Bush for excellent transport links
  • Brook green itself is attractive
  • HIGHLIGHTS: Caithness Road; Brook Green; Luxemburg Gardens
 

At it's worst:

  • Only a small selection of good quality streets
  • Shepherds Bush Road has yet to gentrify enough

General Price Guide:

  • Flats: £700 p/sq ft - £1200 p/sq ft
  • Houses: £800 p/sq ft - £1300 p/sq ft
 

 

Borough

At it's best:

  • Borough market
  • Good option of transport connection in and around London with London Bridge and Waterloo
  • Gentrified areas, Shard Thames in particular
  • Close to attraction, Tower Bridge, The Shard
  • Good schools
 

At it's worst:

  • A lot of non-residential parts and fewer houses
  • Some very dodgy areas still

General Price Guide:

  • Flats: £800 p/sq ft - £1800 p/sq ft
 

 

Chelsea

At it's best:

  • Wonderful cosmopolitan residential atmosphere
  • Variety of architectural styles from grand to quirky
  • King's Road and environs well served with shops, bars and restaurants
  • Good mixture of houses, flats and purpose built blocks
  • HIGHLIGHTS: Cadogan Estate; Old Chelsea; Sloane Square
 

At it's worst:

  • Kings Road better than many high streets, but busy with cars and shoppers
  • Transport is poor in a large part of the area

General Price Guide:

  • Flats: £1200 p/sq ft - £3000 p/sq ft
  • Houses: £1500 p/sq ft - £3000 p/sq ft
 

 

Clapham

At it's best:

 

  • Very popular family area 
  • 10 stops on the tube to Canary Wharf, 8 to Bank
  • Excellent selection of private prep schools
  • Many parks - Clapham and Wandsworth Commons, Battersea Park
  • Varied selection of Victorian, Georgian and Queen Anne architecture
  • HIGHLIGHTS: Crescent Grove, Grafton Square, Northcote Road
 

At it's worst:

  • Far from any major department stores
  • Aeroplane noise, although not as noticeable as in Fulham

General Price Guide:

  • Flats: £450 p/sq ft - £800 p/sq ft
  • Houses: £500 p/sq ft - £850 p/sq ft
 

 

Earls Court

At it's best:

  • Still best value in Kensington and Chelsea
  • Beautiful garden squares
  • Well connected
  • Huge regeneration project - largest in Europe will increase values
 

At it's worst:

  • Still too many shabby hotels
  • No parks

General Price Guide:

  • Flats: £1000 p/sq ft - £2000 p/sq ft
  • Houses: £1000 p/sq ft - £2000 p/sq ft
 

 

Fulham

At it's best:

  • Pleasant family feel, particularly around Parsons Green
  • Some good quality houses - generally half the price of neighbouring Chelsea
  • Hurlingham Club (Country club)- is a huge plus for those with membership
  • Good selection of parks and schools
  • HIGHLIGHTS: Peterborough Estate; Napier Avenue; Doria Road
 

At it's worst:

  • New Kings Road to Chelsea is often congested
  • North End Road and Fulham Broadway dip in quality significantly
  • Aeroplane noise is significant

General Price Guide:

  • Flats: £800 p/sq ft - £1200 p/sq ft
  • Houses: £800 p/sq ft - £1400 p/sq ft
 

 

Holland Park

At it's best:

  • Pleasant family feel, particularly around Parsons Green
  • Some good quality houses - generally half the price of neighbouring Chelsea
  • Hurlingham Club (Country club)- is a huge plus for those with membership
  • Good selection of parks and schools
  • HIGHLIGHTS: Peterborough Estate; Napier Avenue; Doria Road
 

At it's worst:

  • Architecture of houses in Abbotsburys rather underwhelming
  • West of Holland Park banked by busy, shabby Holland Road

General Price Guide:

  • Flats: £1200 p/sq ft - £3000 p/sq ft
  • Houses: £1800 p/sq ft - £4000 p/sq ft
 

 

Kensington

At it's best:

  • Excellent family area because of parks (Holland Park and Kensington Gardens)
  • Very high end concierge developments, and good quality mansion flats
  • Houses often slightly larger than in Chelsea
  • Some of the most prestigious houses in London
  • Extensive variety of convenient shops on the High Street
  • HIGHLIGHTS: Kensington Palace Gardens; Thornwood and Academy Gardens
 

At it's worst:

  • Kensington High Street is useful but not high end
  • Not as central as Mayfair and Knightsbridge

General Price Guide:

  • Flats: £1200 p/sq ft - £3000 p/sq ft
  • Houses: £1500 p/sq ft - £3000 p/sq ft
 

 

Kings Cross

At it's best:

  • Becoming tech start up hub of London
  • Very central to old affluent west London and North London and close to new London and the city
  • St Martins Art College and Granary Square
  • Google european HQ
  • HIGHLIGHTS: Eurostar and great connections
 

At it's worst:

  • Not great for families
  • Still slightly urban
  • No parks nearby

General Price Guide:

  • Flats: £800 p/sq ft - £1500 p/sq ft
  • Houses: £800 p/sq ft - £1500 p/sq ft
 

 

Knightsbridge

At it's best:

  • Arguably the most internationally renowned of all Prime Central London
  • Enviable selection of designer shopping
  • Vibrant restaurant and nightlife scene
  • Many blocks of flats, often with parking, perfect for ;lock up and leave'
  • HIGHLIGHTS: The Knightsbridge; One Hyde Park; Lennox Gardens; Ennismore and Montpelier Squares; Harrods and Harvey Nicholls
 

At it's worst:

  • Very touristy

General Price Guide:

  • Flats: £1600 p/sq ft - £6000 p/sq ft
  • Houses: £1800 p/sq ft - £4000 p/sq ft
 

 

Maida Vale

At it's best:

  • Beautiful period buildings and red brick Victorian mansion blocks
  • Great sense of family and community
  • Some of the best and largest garden squares in London
  • Picturesque canals in Little Venice
  • HIGHLIGHTS: Bloomfield Road; Randolph Avenue; Warrington Crescent
 

At it's worst:

  • Maida Hill and environs can be unsafe
  • Slight lack of general amenities

General Price Guide:

  • Flats: £750 p/sq ft - £2000 p/sq ft
  • Houses: £1500 p/sq ft - £3500 p/sq ft
 

 

Mayfair

At it's best:

  • Possibly the most beautiful and varied architecture in London
  • Great shopping with many flagship stores and one off boutiques
  • Some of the best restaurants in London
  • Very safe area to live in
  • Right in the centre close to Hyde Park and St James Park
 

At it's worst:

  • Many commercial buildings and therefore less of a family atmosphere particularly at night
  • Lack of newly built high end concierge developments with parking

General Price Guide:

  • Flats: £1500 p/sq ft - £6000 p/sq ft
  • Houses: £1800 p/sq ft - 4000 p/sq ft
 

 

Marylebone

At it's best:

  • Many individual and interesting boutiques on the High Street
  • Right in the centre of London - five minutes from Oxford Street
  • Beautiful Georgian properties juxtaposed with modern blocks
  • Now considered Prime Central London, although still at a discount
  • HIGHLIGHTS: Harley Street; Montagu Square; Portman Square; Selfridges
 

At it's worst:

  • Can be congested and very busy
  • Mixed area still, with some shabby streets

General Price Guide:

  • Flats: £1200 p/sq ft - £2500 p/sq ft
  • Houses: £1200 p/sq ft - 2000 p/sq ft
 

 

Notting Hill

At it's best:

  • Many individual and interesting boutiques on the High Street
  • Right in the centre of London - five minutes from Oxford Street
  • Beautiful Georgian properties juxtaposed with modern blocks
  • Now considered Prime Central London, although still at a discount
  • HIGHLIGHTS: Harley Street; Montagu Square; Portman Square; Selfridge
 

At it's worst:

  • Large amounts of council housing, particularly to the North and East
  • Portobello Road can be a nightmare, particularly on market days

General Price Guide:

  • Flats: £1000 p/sq ft - £2500 p/sq ft
  • Houses: £1500 p/sq ft - 3500 p/sq ft
 

 

Pimlico

At it's best:

  • Moments from Chelsea and Belgravia but at significant discounts
  • 'Pimlico Grid' has grans and beautiful stucco fronted architecture
  • Quiet residential streets with many great flats
  • Excellent public transport - tube, train and bus
  • HIGHLIGHTS: Ecclestone and Warwick Squares; Pimlico Grid
 

At it's worst:

  • 'Pimlico Grid' is small and quality drops off quickly around it
  • Large areas of council flats, cheap hotels, and a train station (Victoria)
  • many 'pied a terres' which can give the area a lifeless feel

General Price Guide:

  • Flats: £900 p/sq ft - £2000 p/sq ft
  • Houses: £800 p/sq ft - 18000 p/sq ft
 

 

Queen's Park

At it's best:

  • An up and coming area just north of Notting HIll
  • A fun selection of trendy shops, cafes and restaurants
  • Queen's Park itself is attractive and popular with young families
  • Many larger gardens than Brook Green or Notting Hill
  • HIGHLIGHTS: Milman Road, Kingswood Avenue, Salusbury Road farmers market
 

At it's worst:

  • Chamberlayne Road is still very shabby in parts
  • Is further away from the heart of London

General Price Guide:

  • Flats: £700 p/sq ft - £1100 p/sq ft
  • Houses: £600 p/sq ft - £1100 p/sq ft
 

 

Regent's Park

At it's best:

  • North West London's smartest neighbourhood
  • Established area for many wealthy foreign families
  • Regent's park
  • Home to some of London's best housing stock
 

At it's worst:

  • Can feel isolated from local amenities in parts
  • Transport average

General Price Guide:

  • Flats: £1200 p/sq ft - £2500 p/sq ft
  • Houses: £1200 p/sq ft - £2500 p/sq ft
 

 

Soho / Covent Garden

At it's best:

  • The best nightlife in London
  • A huge selection of shops, cafes and restaurants
  • Unparalleled location in terms of centrality
  • Can walk to some of the best theatres and cinemas in London
  • HIGHLIGHTS: Royal Opera House, Trafalgar Square, Neal Street
 

At it's worst:

  • Lack of choice of residential property
  • Feels extremely busy, chaotic and polluted

General Price Guide:

  • Flats: £750 p/sq ft - £1300 p/sq ft
  • Houses: £750 p/sq ft - £1300 p/sq ft
 

 

South Kensington / Gloucester Road

At it's best:

  • One of the best residential areas of London
  • High density of excellent flats with grand proportions
  • Few houses, but some of the finest in London
  • Good variety of shops, restaurants and museums
  • HIGHLIGHTS: Onslow Square; Pelham Crescent; The Boltons; Queens Gate Gardens
 

At it's worst:

  • Gloucester Road tube has tourist hotels so environs can be  slightly shabby
  • Many flats effected by road noise
  • Museums also attract tourists

General Price Guide:

  • Flats: £1300 p/sq ft - £3000 p/sq ft
  • Houses: £1500 p/sq ft - £2600 p/sq ft
 

 

Westminster

At it's best:

  • Many purpose built blocks both old and new - ideal for pied a terres
  • Little crime due to location of Home Office
  • Reasonably priced for such a central location
  • Close to St James' Park
  • HIGHLIGHTS: Westminster Green; St. John's; Vincent Square; Smith Square
 

At it's worst:

  • Rather lifeless and quiet at night
  • Large amounts of social housing and office blocks

General Price Guide:

  • Flats: £650 p/sq ft - £1200 p/sq ft
  • Flats: £1000 p/sq ft - £2000 p/sq ft
  • Houses: £1000 p/sq ft - £2000 p/sq ft
 

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